Character clarifies support for team from @elmo

The character Elmo speaks directly to the camera to clarify that while he wants Team USA to win, he also loves everybody. He repeats this message of inclusive sportsmanship, asks viewers not to create conflict, and ends by expressing love for everyone involved in the competition.

Creator: @elmo on Instagram

Video format

Speaker address

Video outline

  1. Declare a specific allegiance
  2. Offer a universal disclaimer
  3. Preemptively de-escalate conflict
  4. Synthesize both positions

Narrative framework

The Diplomatic Declaration

Narrative framework logic

To state a specific preference or opinion while simultaneously neutralizing potential conflict by wrapping it in an overwhelming message of universal inclusivity and goodwill.

Topics: Sports, Pop Culture

Formats: Speaker address

Elements: Shallow Depth of Field, Intimate Close-Up

Account types: Brand

Transcript excerpt

Just to be clear, Elmo wants Tier USA to win. Okay? But Elmo loves everybody. Just to be clear. Don't make this a thing. Thank you. And one loves you, and no loves you, and one loves you. And Tier USA and everybody who's playing.

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