Creator pitches new drink to bar from @bluebirdhardwater

A representative for a beverage brand enters an Irish pub to pitch her product. She speaks with a bartender, who identifies as the 'designated taste tester,' and explains the drink's qualities. The bartender declines to taste it while on shift but promises to try it later and pass the information to the manager, leading the representative to leave and express her hopes for the outcome to the camera.

Creator: @bluebirdhardwater on TikTok

Video format

Vlog

Video outline

  1. Present an unresolved quest
  2. Encounter a gatekeeper
  3. Overcome obstacle with compromise
  4. End with hopeful anticipation

Narrative framework

The Gatekeeper's Promise

Narrative framework logic

A protagonist attempts to achieve a goal by approaching a gatekeeper, faces an initial, professional rejection, but secures a future commitment, leaving the outcome unresolved but hopeful to encourage follow-up engagement.

Topics: Beverages, Sales, Marketing, Small Business

Concepts: Behind The Scenes, Journey Documentation, Product Promo

Formats: Vlog

Elements: Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

Hi. How are you? Is there a general manager here that I could talk to? Maybe that would kinda be me. I'm the designated taste tester. Oh, great. I take the information to Patty because Patty only drinks Guinness. Well, this is great. My friends and I drink it all the time. It's our go to summer drink. We have put a little bit of fresh juice in it, so no sugar or anything, and then water. Can we get a live reaction? Maybe you taste it? I'm so sorry. I want to, but I can't. I've got a lot of shift in me, and I'm not allowed to drink yet. No worries. Can I put it on ice after my shift drink in a couple hours? That would be amazing. If I'm not you that I'm gonna like it. I love this sort of stuff. And then if you have any paperwork about specs and everything like that, I'd be happy to put that on tier best. Perfect. Rank you. I think Patty's gonna like it. It could be a good switch from a Guinness, especially in the summers when it's 90 degrees out in New York. I want a bluebird.

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