Infographic on healthcare funding disparity from @impact

Video format

Carousel

Video outline

1. State a shocking disparity
2. Visually represent the conflict
3. Pose a systemic question

Hook overview

The entire slide functions as a self-contained hook. It combines a jarring factual statement with layered, symbolic imagery to immediately stop the scroll and present a complete, thought-provoking argument.

Title hook

Male pattern baldness and erectile dysfunction receive billions more in research funding than endometriosis

Verbal hook

A similar amount of men suffer from erectile dysfunction (ED) as women who suffer from endometriosis, but the amount of care given to both health conditions is anything but equal.

Visual hook

The visual hook is the striking and unusual juxtaposition of a large, faceless close-up on a bald head with a smaller, emotionally intimate scene of two women in a hospital. This visual contrast creates immediate curiosity and symbolic tension that supports the text's message.

Hook strategies

1. opinions-polarization
2. relatability-contrast

Payoff

The payoff is the final rhetorical question, which acts as an implicit call-to-action. It prompts the audience to reflect, form an opinion, and engage in the comments, effectively transferring the conversation to the community.

Narrative framework

The Inequity Frame

Narrative framework logic

To create immediate impact by presenting a stark, factual comparison between two unequally treated subjects, then framing it with a provocative question to drive engagement. The visual layer reinforces this disparity through juxtaposition.

Narrative framework breakdown

• frameworkName: The Inequity Frame
• frameworkType: Standard Narrative
• coreLogic: To create immediate impact by presenting a stark, factual comparison between two unequally treated subjects, then framing it with a provocative question to drive engagement. The visual layer reinforces this disparity through juxtaposition.
• confidence: 95
• pendingStatus: created