Funny hand-drawn annotated Washington map from @wsdot

The image is a map of Washington state that has been heavily annotated with humorous, hand-drawn illustrations and text. It satirically points out regional characteristics, stereotypes, and landmarks, serving as an informal guide for visitors, particularly soccer fans, as indicated by the caption.

Creator: @wsdot on Instagram

Video format

Carousel

Video outline

  1. Hook with a defaced artifact.
  2. Establish a central theme.
  3. Layer with humorous stereotypes.
  4. Deliver a core practical message.

Narrative framework

The Annotated Guide Map

Narrative framework logic

To take a formal, recognizable asset (like a map, diagram, or screenshot) and overlay it with informal, humorous, and insider annotations. This creates a personality-driven guide that communicates complex information quickly and delivers a single, overarching message.

Topics: Local Travel, Local Culture, Sports Event, Travel

Concepts: Public Service Announcement

Formats: Carousel

Elements: Handwritten Graphic Overlay, Annotation Overlay, Text Overlay

Account types: Brand

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