Single color makeup product layout from @nyxcosmetics

The video presents a static, overhead shot of six different NYX Professional Makeup products, all in a matching dusty rose shade, arranged neatly on a concrete surface. A text overlay provides the context that this specific color is a current obsession for the creator, while music plays in the background.

Creator: @nyxcosmetics on Instagram

Video format

One Shot

Video outline

  1. State a strong preference
  2. Present curated evidence
  3. Create a visual theme

Narrative framework

The Obsession Showcase

Narrative framework logic

Declare a strong preference for a specific attribute and immediately validate it by showcasing a curated, aesthetically pleasing collection of items that all share that attribute.

Topics: Makeup, Cosmetics / Skincare, Beauty

Concepts: Product Showcase, Buying List

Formats: One Shot

Elements: Text Overlay, Overhead Shot, Trending Audio

Account types: Brand, Personal Brand

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