Choose one makeup palette showcase from @nyxcosmetics

The creator presents three themed makeup palettes from the NYX x Bridgerton collaboration in a static, overhead shot. A text overlay prompts the viewer to choose only one palette, and corresponding emojis are placed next to each product to represent its theme, encouraging audience interaction in the comments.

Creator: @nyxcosmetics on Instagram

Video format

One Shot

Video outline

  1. Issue a choice directive
  2. Present distinct options
  3. Assign symbolic identities

Narrative framework

The Identity Gauntlet

Narrative framework logic

Forcing a viewer to choose one item from a small, curated set, where each item is assigned a distinct symbolic identity to encourage self-expression and debate in the comments.

Topics: Makeup, Cosmetics / Skincare, Product Launch

Concepts: Product Showcase, Buying List

Formats: One Shot

Elements: Text Overlay, Overhead Shot, Graphic Overlay

Account types: Brand, Personal Brand

784,754 views