Errand vlog for new phone from @cemetary

The creator documents her day, starting with her decision to upgrade her iPhone 13. She walks to the Apple store, briefly looks at a MacBook, then goes to Sephora where she finds the door locked before entering another one to buy a lip balm. The video concludes with her returning home and unboxing her new green iPhone.

Creator: @cemetary on TikTok

Video format

Vlog

Video outline

  1. State relatable mission
  2. Complete mission & side quests
  3. Encounter minor obstacle
  4. Deliver final payoff

Narrative framework

The Multi-Quest Vlog

Narrative framework logic

A narrative structure that follows a creator on a primary mission, but layers in secondary "side quests" and minor, relatable obstacles to create a dynamic, vlog-style journey that culminates in a final reveal or payoff.

Topics: Tech, Lifestyle, Beauty, Retail

Concepts: Day In The Life, Unboxing, Quest Recap

Formats: Vlog

Elements: Montage Editing, Text Overlay, Jump Cut

Account types: Personal Brand

Transcript excerpt

Tried to hold out for as long as possible, but I need to upgrade my iPhone 13. Apple, you have won this one. It's 75 degrees outside. It's so hot. This is what I'm wearing. I actually wanted to see that MacBook No in person. A lot less pink in person. Okay. That was quick. Let's go to Sephora, see if they have any item. Trying to find I think I wanna get I have butter mochi. This is the clear one. I think I wanna get the sakura shaped ice. Okay. Success. Now we're going home, and I'm gonna unbox my freaking oh my god. Nobody saw that. Let's go home and unbox. Okay. I just got home. I got the iPhone 17 because I don't think

692,755 views