Viral clip sets up pun from @cityofmarionlibraries

The video begins with a viral clip of a person being thrown over an A-frame sign during a fight. It then cuts to a librarian who humorously re-enacts the scene by getting up from the floor next to a similar sign, introducing herself, and delivering a call-to-action that plays on the phrase 'this is your sign' to encourage viewers to join the library.

Creator: @cityofmarionlibraries on TikTok

Video format

Quick Hit

Video outline

  1. Show chaotic viral clip
  2. Recreate clip's aftermath
  3. Deliver literal pun/CTA

Narrative framework

The Meme Hijack

Narrative framework logic

Leveraging a popular, unrelated viral clip as a 'bait-and-switch' to set up a staged recreation that culminates in a literal pun or punchline, effectively hijacking the meme's attention for a specific message.

Topics: Local Community, Marketing, Reading Lifestyle

Concepts: Trendjacking, Themed Announcement

Formats: Quick Hit

Elements: Viral Hook, Text Overlay

Account types: Local Business, Brand

Transcript excerpt

Hi. I'm Denise from the Tier of Marrying Libraries. And this is your sign to come and join the library.

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