Walking ad board in city from @madewell
The video captures a person walking across a busy city street while carrying a large advertisement board for the Alexa Chung x Madewell Fall 2024 fashion collaboration, serving as a candid, real-world teaser for the campaign.
Creator: @madewell on Instagram
Video format
One Shot
Video outline
- Introduce a surreal object
- Ground it in a real environment
- Show the object in purposeful motion
Narrative framework
The Surreal Incursion
Narrative framework logic
To generate intrigue by placing a large, out-of-context, symbolic object into a mundane, everyday environment and documenting its simple, purposeful movement through that space.
Topics: Advertising, Brand Marketing
Concepts: Candid Spectacle, Brand Showcase
Formats: One Shot
Account types: Brand, Personal Brand
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