Skit reveals mysterious brand event from @oatly

A person in a retro outfit puts up mysterious posters for an event called 'After-Taste' in New York City, causing two onlookers to become anxious. The poster-putter then breaks the fourth wall to reveal that it's a branding event by Oatly, describing the upcoming 'aggressively whimsical' experience before the final event branding is shown.

Creator: @oatly on Instagram

Video format

Skit

Video outline

  1. Present a confusing scenario
  2. Show a relatable reaction
  3. Interrupt and reframe
  4. Deliver the core message

Narrative framework

The Public Mystery Reveal

Narrative framework logic

Manufacture a curiosity gap by staging a confusing public event, use audience surrogates to amplify the mystery, and then have a character break the fourth wall to deliver the brand message as the resolution.

Topics: Brand Marketing, Advertising, Food, Beverages

Concepts: Hype Teaser, Themed Announcement, Skit

Formats: Skit

Elements: Retro Aesthetic, Color Grading, Physical Acting, Mood Music

Account types: Brand

Transcript excerpt

What is coming soon? I think I'm gonna have a panic attack. Woah. Woah. Woah. Everyone just slow down. This isn't a crisis. It's Brandy. Ozzy is throwing an event right here in New York City with aggressively whimsical bad recipes. It's gonna be a movie.

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