Character teaches history of sandwich from @ggiata

The creator, actor Chris Perfetti, adopts the persona of "Professor Perfetti" to deliver a history lesson on the Philly Roast Pork sandwich using a whiteboard timeline. He details its origins in the 1910s, its evolution with new ingredients in the 1970s, and its expansion to NYC in 2016. He then pivots to announce a collaboration between his show, "Abbott Elementary," and Ggiata Delicatessen, revealing a new sandwich, "The Abbott Special," and showcases its ingredients and preparation before ending with a call-to-action.

Creator: @ggiata on Instagram

Video format

Talking Head Edit

Video outline

  1. Establish expert persona
  2. Recount product origin story
  3. Reveal modern collaboration
  4. Deconstruct new product
  5. Provide urgent call to action

Narrative framework

The Historical Endorsement

Narrative framework logic

Frame a modern product collaboration as the next logical chapter in a rich, historical narrative. A relevant personality acts as a 'professor' to build authority and transform a sales pitch into an engaging educational story, culminating in an urgent call to action.

Topics: Food, History, Media Promotion, Restaurant

Concepts: Origin Story

Formats: Talking Head Edit

Elements: Whiteboard / Drawing, B-Roll Cutaway

Account types: Brand, Local Business

Transcript excerpt

You might know me as Jacob from Abbott Elementary. But today, I am Professor Perfetti, and we're going to be learning about the history of the Philly worst pork. In 1918, an Italian immigrant by the name of Domenico Grucci arrived at Ellis Island. He started a catering business, and by 1930, he opened John's Roast Pork, where he sold the original Worst Pork Special, which was just thinly sliced pork. In the nineteen seventies, we see the introduction of sharp provolone cheese and spinach. Competitors in the region added broccoli rabe, which we love. And in tier, Dave Federov, a Philadelphia native, began selling the Philadelphia staple in New York, the most notable introduction of the roast pork sandwich outside of Philly, until now. Giada Delicatessen and Abbott Elementary on ABC have teamed up to bring the Abbott special to Los Angeles. A take on the Philly roast pork. Garlic aioli, roast pork, provolone, broccolini, spicy breadcrumbs, and arugula all on a chart at baguette. Grab a bite of history. Available June fifth through seventh at all Giada locations.

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