Documenting a personal savings goal. from @bradjcho

The creator explains that after buying a condo with his girlfriend six months ago, he became 'house poor' and cannot afford to buy her the $6,500 engagement ring she deserves. He announces that this is day one of a journey where he will be DoorDashing every night after work to save up the money, and he invites the audience to follow along to see how long it takes.

Creator: @bradjcho on Instagram

Video format

Vlog

Video outline

  1. State emotional problem
  2. Justify the problem's origin
  3. Quantify the stakes
  4. Declare the journey
  5. Invite audience to follow

Narrative framework

The Public Quest

Narrative framework logic

To document a personal journey of overcoming a relatable obstacle to achieve a noble, quantifiable goal, thereby creating a follow-worthy series.

Topics: Personal Finance, Relationships, Side Hustle, Lifestyle

Concepts: Day X of Doing Y, Journey Documentation, Origin Story

Formats: Vlog

Elements: Text Overlay, B-Roll Cutaway, Follow / Subscribe CTA

Account types: Personal Brand

Transcript excerpt

Can't afford to propose to my girlfriend, so today's day one of Good Dashing for a diamond ring. But let me start from the beginning. Six months ago, I bought a condo we both fell in love with. Problem is, it made me so house poor, I can't even afford to propose. We've been together for a year and a half. The ring she deserves, $6,500 and I'm starting at zero. So every night after work, I'm DoorDashing because waiting for the perfect moment is just fear with a deadline, and she deserves more than my excuses. So I'm starting now. Follow to see how long it takes.

15,429,084 views