Chemist shows her typical workday from @henkel

The creator, a product development chemist named Ria, takes the viewer through her workday at Henkel. She starts by going to the lab, creating conductive ink samples by mixing chemicals, and then uses a screen printer to make printed electronics. She tests the samples for conductivity, takes a walk during lunch, works at her desk checking emails and attending meetings, and cleans her lab space before ending her day.

Creator: @henkel on TikTok

Video format

Vlog

Video outline

  1. Introduce persona and invite viewer
  2. Demonstrate a core workflow
  3. Inject relatable/personal moments
  4. Conclude the daily cycle

Narrative framework

The Chronological Vignette

Narrative framework logic

To showcase a 'day in the life' by presenting a numbered, chronological sequence of key professional and personal activities, creating a relatable and informative behind-the-scenes experience.

Topics: Science, Product Development, Workplace Culture

Concepts: Day In The Life, Behind The Scenes, Process

Formats: Vlog

Elements: Text Overlay, Montage Editing, Mood Music

Account types: Brand

Transcript excerpt

My name is Ria. I am a product development chemist for Hanko Project Electronic. Join me in my day. Rank you so much for joining me in my day. So I'll see you next time.

3,117,329 views