Shark mascot performs in library from @britausa

A person in an inflatable shark costume, representing the brand Brita, gives themselves a pep talk in a bathroom before walking into a college library. They set up a keytar and microphone on a table and perform a comedic song about the stresses of finals week, with the recurring message of staying hydrated. The initially confused students eventually join in, dancing and drinking water provided by another costumed character, before security escorts the performer out.

Creator: @britausa on Instagram

Video format

Skit

Video outline

  1. Absurd character, relatable anxiety
  2. Infiltrate and disrupt normal environment
  3. Convert audience with relatable performance
  4. End with mundane, anti-climactic resolution

Narrative framework

The Absurdist Intervention

Narrative framework logic

An absurd or out-of-place character infiltrates a mundane, rule-based environment to deliver a relatable message, converting an initially confused audience into enthusiastic participants before being anti-climactically removed by authority.

Topics: Brand Marketing, Comedy, Student Lifestyle, Music

Concepts: Skit, Candid Spectacle

Formats: Skit

Elements: Text Overlay, Comedic Prop, Reaction Shot, Mood Music

Account types: Brand

Transcript excerpt

I call my mom just to silently fry it. Stupid. Stupid. Stupid. Let's do this. Hi, illegally ambiguous college or university. Happy finals week. My name is British Shard. This is my first time performing. Please be really nice to me. I'd really appreciate it. Thank you. Edit. It's finals week at my dorm. I'm locked out. My roommate's making mac and cheese. The water from the rusty taps disgusting to me, but I'm hydrated. Have a good cry. At least I'm hydrated. More water and rebuild your supply. I stress through up chunks in my biggest seminar. I need a therapist for my emotional scars, but I'm hydrated. Positive change. At least I'm hydrated. Clarity is well within range. I'm leaving Alright, Bye, bud. So Yeah. You don't have any balance due now? Do you know if you can't be in here? Yeah. Get ready. Yeah. Okay. Sorry. Sorry. You can't you can't do anything. Okay.

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