Public health vaccine awareness graphic from @yalesph

This is a graphic created by the Yale School of Public Health. It uses a quirky, engaging question, 'Ask your besties which childhood vaccine you are,' to promote awareness and discussion about childhood vaccinations in a way that is relatable to a younger, social media-savvy audience.

Creator: @yalesph on Instagram

Video format

Carousel

Video outline

  1. Pose a pattern-interrupt question
  2. Juxtapose with authoritative branding
  3. Shift to serious CTA in caption

Narrative framework

The Trojan Horse Inquiry

Narrative framework logic

This framework uses a single, scroll-stopping slide that poses a disarmingly casual or absurd question related to a serious topic. The cognitive dissonance between the meme-like format and the authoritative branding drives curiosity, pushing the user to the caption for context, resolution, and the true call-to-action.

Topics: Health, Education, Science

Concepts: Public Service Announcement, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Minimalist Layout

Account types: Brand

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