First day at work, first purchase from @hatclub

The creator documents his first day working at a hat warehouse, narrating his inability to resist buying something almost immediately. He walks through the aisles, browses the shelves, tries on a black trucker hat, and confirms his decision to purchase it on the spot.

Creator: @hatclub on Instagram

Video format

Vlog

Video outline

  1. State relatable weakness
  2. Surrender to temptation
  3. Isolate the target
  4. Commit to the impulse

Narrative framework

The Inevitable Surrender

Narrative framework logic

A short-form narrative that documents the rapid journey from a stated lack of self-control to the satisfying commitment of an impulse purchase in a tempting environment.

Topics: Streetwear, Fashion, Accessories, Workplace Culture

Concepts: Day In The Life

Formats: Vlog

Elements: Title Text Hook, Text Overlay

Account types: Personal Brand, Brand

Transcript excerpt

I couldn't even last ten minutes before buying something on my first day at Hat Club. Fuck me tier. Alright. Oh shit. Fuck me. I'm copping that for sure. Let's go.

2,583,294 views