Founder's origin story for product from @monte

The creator tells the origin story of his hair product, starting with his personal struggles with existing solutions for flat hair. He details the specific criteria he established for his ideal product, shows a montage of the multi-year development and testing process, and concludes by positioning his brand as a unique and superior solution that is now a fast-growing company.

Creator: @monte on Instagram

Video format

Vlog

Video outline

  1. State relatable problem
  2. Show failed alternatives
  3. Reveal the creation story
  4. Validate the final product

Narrative framework

The Founder's Quest

Narrative framework logic

A problem-solution narrative framed as a personal origin story, where the creator identifies a common frustration, disqualifies existing solutions, and documents their journey to invent the perfect alternative, culminating in social proof of its success.

Topics: Beauty, Entrepreneurship, Men's Lifestyle, Product Development

Concepts: Origin Story, Product Promo, What Is X?

Formats: Vlog

Account types: Brand, Personal Brand

Transcript excerpt

You've seen the mont texture tool all over your feed but what is it and what is it actually doing? Well as someone who grew up with straight flat hair I had an issue. Powder damaged my hair making it dry and brittle. Sea salt spray is about as effective as a car with no engine. And clay is heavy leaves residue in the hair rank clumps when worn all day. And well three years ago I decided I'd had enough. If I couldn't find the perfect product for straight flat hair, I was gonna invent one myself from scratch. What did I want? Well, to begin with, beautiful natural texture, but it had to be lightweight with a strong all day hold, washes out with just water, smells better than your designer fragrance, and is wind resistant. Sounds impossible, right? But better refusing to give up three years, fifteen samples, we struck gold. And that's why we're the fastest growing men's hair brand in Europe. Because it's not just another product with different branding on. It is literally the thing you've been looking for.

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