Illustrated runners promoting a fitness event. from @runna

This is a promotional illustration featuring a man and a woman running. The image uses text overlays and speech bubbles to announce a collaboration or event with Strava and Runna on June 3rd, framed as a reminder to the audience.

Creator: @runna on Instagram

Video format

Carousel

Video outline

  1. Hook with specific date
  2. Stage a relatable question
  3. Deliver an aspirational answer
  4. Introduce brand/event

Narrative framework

The Staged Dialogue Framework

Narrative framework logic

A single-scene comic that uses a headline to create curiosity and a short, scripted dialogue between two characters to introduce a concept or event. The conversation moves from a relatable question to an aspirational, brand-centric answer.

Topics: Running, Fitness, Brand Marketing, App

Concepts: Themed Announcement, Challenge

Formats: Carousel

Elements: Text Overlay, Speech Bubble

Account types: Brand, App

514,110 views