NYC street busway announcement photo from @nyc_dot

This is a graphic announcement for a new busway on 34th Street in Manhattan. It uses a striking photo of the Empire State Building as a backdrop for a bold text overlay that communicates the key information and benefits of the project to the public.

Creator: @nyc_dot on Instagram

Video format

Carousel

Video outline

  1. Announce a major change
  2. State the core benefit
  3. Quantify the positive impact

Narrative framework

The Landmark Announcement

Narrative framework logic

A single-slide framework that pairs an iconic or highly recognizable visual with a bold, declarative headline announcing a major change. This is immediately supported by a sub-headline that provides the key benefit and quantifies the impact, creating a self-contained, powerful announcement.

Topics: Local News, Architecture, Public Safety

Concepts: Public Service Announcement, Themed Announcement

Formats: Carousel

Elements: Text Overlay, Low-Angle Shot

Account types: Brand

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