How to make engaging video hooks from @personalbrandlaunch

The creator explains how to transform a boring video hook into four engaging ones by focusing on four things people value: time, money, status, and risk. She uses the example "how to get fit" and for each of the four value categories, she presents a more engaging hook and shows real-world video examples from other creators to illustrate her point, concluding with a call to action.

Creator: @personalbrandlaunch on Instagram

Video format

Talking Head Edit

Video outline

  1. Promise a valuable transformation
  2. Reveal a multi-part framework
  3. Prove each part with examples
  4. Issue a final call-to-action

Narrative framework

The Principle Proof Formula

Narrative framework logic

To deconstruct a complex skill into a memorable, multi-part framework, and then prove the validity of each part using real-world examples as evidence.

Topics: Social Media Marketing, Content Creation, Marketing

Concepts: Tutorial / How To, Breakdown, Good vs Bad

Formats: Talking Head Edit

Elements: Title Text Hook, B-Roll Cutaway, Text Overlay, Follow / Subscribe CTA

Account types: Personal Brand

Transcript excerpt

Here's how to turn one boring hook into four engaging ones. Now tier are four things people consider valuable. Money, time, status, and risk. So let's take a boring good, how to get fit, and make four great ones. Engaging hook number one is gonna focus on time. If I only had twenty minutes in the gym, this is exactly what I would do for an effective full body workout. If I woke up 30 pounds overweight tomorrow and want to lose it all by summer, here's exactly what I'd do. Engaging hook number two is gonna focus on money. People think building muscle is expensive, but I'll show you how to do it for $8 a day. How many healthy meal preps can you make with only $20? Let's find out. Engaging hook number three is gonna focus on status. This is the booty we wanna be working with. Get rid of your flat ass and list out the four different types of movements you can be doing to increase your booty size. Engaging hook number four is gonna focus on wrist. My glutes went from this to this in the last year, and this is what I've done. Follow for more social media marketing education.

62,070 views