Infographic on ageism in movies from @impact

A graphic created by 'impact' that presents a finding from the 'Age Without Limits' survey. It uses a combination of text and images (Demi Moore, Chris Pratt, Zootopia) to visually argue that older women are significantly underrepresented in major films compared to men named Chris or talking animals.

Creator: @impact on Instagram

Video format

Carousel

Video outline

  1. Hook with absurd comparison
  2. Provide visual proof points
  3. State the serious takeaway

Narrative framework

The WTF Stat Framework

Narrative framework logic

Presents a shocking statistical finding as an absurd comparison between two specific, disparate categories. This hook is immediately validated with visual evidence and then grounded by a serious concluding statement, all within a single, dense slide.

Topics: Movies, Entertainment, Culture, Social Activism

Concepts: News Carousel, Statement Carousel, Editorial Carousel

Formats: Carousel

Elements: Text Overlay, Digital Collage, Templated Graphic Layout

Account types: Brand

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