Infographic on ageism in movies from @impact

Video format

Carousel

Video outline

1. Hook with absurd comparison
2. Provide visual proof points
3. State the serious takeaway

Hook overview

A single, information-dense slide that grabs attention with a shocking or bizarre statistical comparison presented as a headline.

Title hook

Movies are more likely to star men named Chris or a talking animal than women over 60, a new study finds

Verbal hook

If you’re a cinephile, you’ve probably seen more movies with male actors named Chris than female actors over 60 as the lead in the last three years.

Visual hook

A striking juxtaposition of an emotional close-up of an older actress with images of a male action hero and cartoon animals, combined with a large, bold headline overlay that immediately presents a controversial finding.

Hook strategies

1. opinions-polarization
2. credibility

Payoff

The final text overlay acts as the payoff, connecting the 'clickbait' style headline to a real-world issue, providing intellectual and emotional closure.

Narrative framework

The WTF Stat Framework

Narrative framework logic

Presents a shocking statistical finding as an absurd comparison between two specific, disparate categories. This hook is immediately validated with visual evidence and then grounded by a serious concluding statement, all within a single, dense slide.

Narrative framework breakdown

• frameworkName: The WTF Stat Framework
• frameworkType: Standard Narrative
• coreLogic: Presents a shocking statistical finding as an absurd comparison between two specific, disparate categories. This hook is immediately validated with visual evidence and then grounded by a serious concluding statement, all within a single, dense slide.
• confidence: 95
• pendingStatus: created