Martial arts move step-by-step from @chrisjereza

The creator, a martial arts instructor, demonstrates what he calls the most dangerous strike in MMA, the Hammer Strike. He breaks the move down into a four-step sequence, verbally explaining and physically showing each part with a partner: 1) initiate with a jab, 2) post on the opponent's guard and step out to create an angle, 3) pull the opponent's guard down, and 4) deliver the hammer strike over the top.

Creator: @chrisjereza on Instagram

Video format

Speaker address

Video outline

  1. Make superlative claim
  2. Name the concept
  3. Break down the process
  4. Show the final result

Narrative framework

The Expert Deconstruction

Narrative framework logic

To establish authority and provide value by breaking down a complex or 'secret' concept into a simple, digestible, step-by-step tutorial, framed by a superlative claim.

Topics: Sports, Sports Coaching

Concepts: Tutorial / How To

Formats: Speaker address

Elements: Text Overlay, Title Text Hook

Account types: Personal Brand

Transcript excerpt

This is the most dangerous strike in mixed martial arts, the hammer strike. You're gonna come in with a jab, you're gonna post and step out, then you pull down the guard and come over.

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