Husband and wife mic'd up from @espn

A female lacrosse player, Alex Aust Holman, uses a walkie-talkie from the stands to talk to her husband, Marcus Holman, who is on the field during a professional lacrosse game. They banter about his performance and the novelty of her being 'in his helmet.' The video then cuts to a split-screen showing her reactions and commentary as she watches him play, culminating in her celebrating a goal scored by his team.

Creator: @espn on Instagram

Video format

Split screen

Video outline

  1. Establish novel interaction
  2. Introduce playful conflict
  3. Narrate a live event
  4. Reveal successful outcome

Hook overview

Immediately presents a unique and relatable interpersonal dynamic within an unusual context, using on-screen text to clarify the premise instantly.

Title hook

HUSBAND AND WIFE MIC'D UP DURING THE GAME

Verbal hook

Marcus, it's Alex, your wife here. Can you hear me okay?

Visual hook

A woman in a sports jersey holds a walkie-talkie in the stands of a stadium, with a fully-geared lacrosse player kneeling on the field in the background, creating an unusual and intriguing scene.

Hook strategies

  1. curiosity-open-loops

Payoff

The live event concludes with a clear, positive outcome, triggering a celebratory reaction from the commentator and a humorous or prideful acknowledgment from the performer, providing a satisfying resolution.

Narrative framework

The Shared Experience Payoff

Narrative framework logic

Placing two related individuals in a high-stakes or unusual environment and allowing one to commentate on the other's performance in real-time, culminating in a shared moment of success.

Narrative framework breakdown

  • frameworkName: The Shared Experience Payoff
  • frameworkType: Standard Narrative
  • coreLogic: Placing two related individuals in a high-stakes or unusual environment and allowing one to commentate on the other's performance in real-time, culminating in a shared moment of success.
  • confidence: 95
  • pendingStatus: created

Topics: Sports, Relationships, Family, Comedy

Concepts: Behind The Scenes

Formats: Split screen

Elements: Mic'd Up Audio, Split Screen, Lower Third, Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

Marcus, it's Alex, your wife here. Can you hear me okay? I can. Is this your dream or nightmare to have your wife in your helmet right now? Honestly, I don't know. I'm I'm TBD. Are you gonna talk me through this possession? Hopefully, I score How did you feel about that first quarter? Good. I was like, I got stuck out there on defense a little better, like, triple shifting. So the heart rate is elevated. Feeling good, though. You no, it takes a while to get these these joints warmed up. For sure. I saw you trying to d f Tom Treiber. That was probably your dream. Yeah. No. I didn't love that, honestly. I have no idea. Maybe you should get back on defense. Yeah. Marcus, you're supposed to be a two way player now. I just died. Oh, god. Here we go. Oh, baby. That was all made. Good best. Gunner. Nice look. Gun.

672,426 views