Husband and wife mic'd up from @espn

A female lacrosse player, Alex Aust Holman, uses a walkie-talkie from the stands to talk to her husband, Marcus Holman, who is on the field during a professional lacrosse game. They banter about his performance and the novelty of her being 'in his helmet.' The video then cuts to a split-screen showing her reactions and commentary as she watches him play, culminating in her celebrating a goal scored by his team.

Creator: @espn on Instagram

Video format

Split screen

Video outline

  1. Establish novel interaction
  2. Introduce playful conflict
  3. Narrate a live event
  4. Reveal successful outcome

Narrative framework

The Shared Experience Payoff

Narrative framework logic

Placing two related individuals in a high-stakes or unusual environment and allowing one to commentate on the other's performance in real-time, culminating in a shared moment of success.

Topics: Sports, Relationships, Family, Comedy

Concepts: Behind The Scenes

Formats: Split screen

Elements: Mic'd Up Audio, Split Screen, Lower Third, Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

Marcus, it's Alex, your wife here. Can you hear me okay? I can. Is this your dream or nightmare to have your wife in your helmet right now? Honestly, I don't know. I'm I'm TBD. Are you gonna talk me through this possession? Hopefully, I score How did you feel about that first quarter? Good. I was like, I got stuck out there on defense a little better, like, triple shifting. So the heart rate is elevated. Feeling good, though. You no, it takes a while to get these these joints warmed up. For sure. I saw you trying to d f Tom Treiber. That was probably your dream. Yeah. No. I didn't love that, honestly. I have no idea. Maybe you should get back on defense. Yeah. Marcus, you're supposed to be a two way player now. I just died. Oh, god. Here we go. Oh, baby. That was all made. Good best. Gunner. Nice look. Gun.

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