Pole vault challenge over grocery wall from @mondo_duplantis

The video documents a branded stunt where a pole vaulter attempts to jump over a massive wall constructed entirely from Lidl grocery products. It begins with the delivery and setup, captures the athlete's pre-jump nervousness, shows the dramatic jump itself, and concludes with a humorous twist where he fails slightly by knocking over some apples, followed by a text overlay comically scheduling the next attempt years in the future.

Creator: @mondo_duplantis on Instagram

Video format

Cinematic Trailer

Video outline

  1. Establish unique challenge
  2. Voice personal doubt
  3. Show the attempt
  4. Reveal unexpected failure
  5. Promise a future attempt

Narrative framework

The Epic Attempt Framework

Narrative framework logic

Frame a difficult or unusual challenge as a high-stakes event, build tension through a combination of visual scale and personal vulnerability, and resolve with an unexpected outcome that sets up a future installment.

Topics: Brand Marketing, Sports, Sports Event

Concepts: Challenge, Brand Showcase

Formats: Cinematic Trailer

Elements: Text Overlay, Montage Editing, Color Grading

Account types: Brand, Personal Brand

Transcript excerpt

You think anyone's ever done this before? Absolutely not. I felt good this morning going into this, but no, quite nervous actually. It's a lot taller than I expected.

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