POV of cricket training session from @mumbaiindians

The creator, from a first-person perspective, prepares for a day outdoors by applying a specific brand of sunscreen. They then take the viewer along to a professional cricket training session at Wankhede Stadium, capturing behind-the-scenes footage of players practicing and interacting with them, before concluding with a final shot that highlights a key feature of the sunscreen product.

Creator: @mumbaiindians on Instagram

Video format

Vlog

Video outline

  1. Show proactive product use
  2. Establish environmental challenge
  3. Showcase high-energy activity
  4. Reveal unique product feature

Narrative framework

The 'Day in the Life' Solution

Narrative framework logic

To embed a product into a relatable or aspirational 'day in the life' scenario, first showing its use, then demonstrating the environment where it's needed, and finally revealing a key feature as the ultimate payoff.

Topics: Sports, Cosmetics / Skincare, Brand Marketing, Athlete Journey

Concepts: Day In The Life, Behind The Scenes, Brand Showcase

Formats: Vlog

Elements: First-Person POV, Text Overlay, Montage Editing, Product Placement

Account types: Brand

Transcript excerpt

Shot. Shot. What? Oh my god.

2,797,410 views