Cute meme-style health PSA montage from @qldhealth

The video uses a fast-paced montage of cute animations, characters like Hello Kitty, and text overlays to promote cervical screening. It introduces the screening kit, declares 'no more pap smear,' illustrates both doctor-administered and self-collection methods, and concludes by emphasizing that screening is positive and saves lives.

Creator: @qldhealth on Instagram

Video format

10 Shot

Video outline

  1. Reject an old method
  2. Introduce the new method
  3. Make an emotional appeal
  4. State the ultimate benefit

Narrative framework

The Meme-ified Mandate

Narrative framework logic

To reframe a serious or intimidating topic as positive and approachable by using cute, meme-like aesthetics and a simple 'reject the old, embrace the new' narrative structure.

Topics: Health, Women's Health

Concepts: Public Service Announcement, Showcase

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, Retro Aesthetic, Trending Audio

Account types: Brand, Personal Brand

10,224 views