Ironic horror story list over baby from @lesleyannemurphy

The creator holds her newborn baby in a hospital bed while a text overlay lists her "top 5 horror stories." The list details her BRCA2 diagnosis, double mastectomy, and the irony of receiving a free breast pump from insurance while being denied formula coverage, culminating in the point that nobody seems to care about these issues.

Creator: @lesleyannemurphy on Instagram

Video format

One Shot

Video outline

  1. Present provocative premise
  2. Establish empathetic backstory
  3. Introduce absurd contradiction
  4. Deliver thesis punchline

Narrative framework

The List-as-Punchline

Narrative framework logic

Using the format of a numbered list to tell a linear story that builds from a serious, empathetic setup to an absurd or ironic twist, culminating in a final point that serves as a punchline and re-frames the entire narrative.

Topics: Women's Health, Motherhood, Social Activism, Health

Concepts: Listicle One Shot, Vulnerable Monologue

Formats: One Shot

Elements: Text Overlay, Title Text Hook, Mood Music

Account types: Personal Brand

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