Personal story promotes company culture from @novartis

A woman shares a personal monologue about the importance of discussing life's challenging transitions, like menopause, in the workplace. She uses her own experience to advocate for bringing one's "whole self" to work, highlighting her employer, Novartis, as a supportive environment that enables her to thrive both personally and professionally.

Creator: @novartis on Instagram

Video format

Talking Head Edit

Video outline

  1. State a universal, unspoken problem
  2. Propose a philosophical solution
  3. Position the brand as the enabler
  4. Demonstrate the positive outcome
  5. Conclude with empowered optimism

Narrative framework

The Authenticity Advantage

Narrative framework logic

This framework establishes a universal, often unspoken, personal challenge and reframes it as a source of strength by presenting an environment (a brand, product, or philosophy) that enables an individual to integrate their whole self, leading to greater success and fulfillment.

Topics: Workplace Culture, Women's Health, Career Advice

Concepts: Brand Manifesto, Vulnerable Monologue

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Dynamic Word-by-Word Captions, Mood Music

Account types: Brand, Personal Brand

Transcript excerpt

No one talks about this. Life doesn't wait for the perfect moment to make a transition. Better bring it to the forefront. Let's talk about uncomfortable things like hot flashes and brain fog and everything else. Because I think when you can be your whole self at worse, everything else follows. I feel like at No, I can always show up as my true authentic self. And the fact is that's important for me because that makes me do my work better, lead people better, be a better friend rank colleague and mentor. I do feel like I can bring my whole self. Life is full of unexpected moments and it's just how you thrive in them. I don't know if you're prepared for any transitions. So while I was never expecting any of this, I'm thrilled to be in the midst of all of it and can't wait to see what comes next.

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