Ironic local business promo video from @ellescafe

The creator rides an electric scooter on a snowy day to her business, Elle's Cafe. She gets off, holds up an ice cream cone, and sarcastically promotes it as a beautiful day for ice cream and a scooter ride, using humor and irony to engage viewers.

Creator: @ellescafe on Instagram

Video format

Prop Yap

Video outline

  1. Present absurd scenario
  2. State contradictory premise
  3. Reveal incongruous offer
  4. Deliver resilient call to action

Narrative framework

The Ironic Invitation

Narrative framework logic

Creating a humorous and memorable promotion by placing a typically pleasant activity or product in a comically inappropriate or challenging environment.

Topics: Local Business, Food, Local, Restaurant

Concepts: Satirical Product Pitch, Showcase

Formats: Prop Yap

Account types: Local Business, Personal Brand

Transcript excerpt

I'm No from Alice Cafe. It is an absolutely beautiful day here today in Regina, Saskatchewan. Come for a nice cream cone. Maybe rank one of these scooters out for a spin.

1,669,466 views