Behind the scenes of photoshoot from @urbandecaycosmetics

The video shows behind-the-scenes footage of a photoshoot where celebrity Dove Cameron lies on a table while a production crew progressively covers her body with large quantities of coffee beans poured from buckets and bags.

Creator: @urbandecaycosmetics on TikTok

Video format

Vlog

Video outline

  1. Show strange action in progress
  2. Reveal the professional purpose
  3. Escalate the central action
  4. Show the final result

Narrative framework

The Process Reveal

Narrative framework logic

To generate curiosity by showing a bizarre or complex process in media res, then satisfying that curiosity by revealing the professional context and showing the process through to completion and deconstruction.

Topics: Celebrity, Cosmetics / Skincare, Brand Marketing, Fashion Editorial

Concepts: Behind The Scenes

Formats: Vlog

Elements: Montage Editing

Account types: Brand, Personal Brand

Transcript excerpt

Zev, I know I'm a little late, though. Are you claustrophobic? Oh, really not? Coffee land. Yeah. We should get this. Oh. Okay. Thanks. It smells so good. Oh Oh my gosh. I wish I could smell full. I'm like

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