Explains TV ad opportunity with platform from @jordanrogers

The speaker debunks the myth that TV advertising is dead by presenting data that 96 of the top 100 shows are sports. He then introduces MNTN, a connected TV advertising platform, as an accessible solution for small businesses, explaining its benefits and providing a strategic framework for leveraging it during the upcoming 'Summer of Sports 2026'.

Creator: @jordanrogers on Instagram

Video format

Talking Head Edit

Video outline

  1. Challenge common belief
  2. Introduce old problem
  3. Reveal accessible solution
  4. Provide new playbook

Narrative framework

The Myth-Buster Playbook

Narrative framework logic

To deconstruct a common industry myth with data, introduce a previously inaccessible solution that solves a known pain point, and provide a new strategic framework that leverages it, creating urgency and driving a direct call-to-action.

Topics: Advertising, Marketing, Sports Marketing, Brand Strategy

Concepts: Opportunity Explainer

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Data Visualization Graphic, DM / Comment-for-Info CTA, Graphic Overlay

Account types: Personal Brand

Transcript excerpt

People say live TV is dead. Those people don't work in sports. Just last year, the top 100 television broadcast, 96 of them worse sports related. Of the four others, we have the Oscars, the Thanksgiving Day Parade, and politics. And there's some smart brands like Kane who are tapping into this. Because traditionally, people have said that television advertising is only available for big brands and that the smaller brands need to stick to social media advertising. But what if you can do both? Mountain is a new connected TV advertising platform that Ryan Reynolds sits as chief creative officer on, And they allow small businesses to be able to advertise on television platforms for as low as $30 a day, where you can blend this experience of being on a television bad, but also having those ads reach people in the digital devices that they're using while scrolling. If I'm a smaller business, I'm doing two things. One, I'm gonna get my social strategy right, of course. But two, I am going to look at this underutilized asset in advertising, and we have an insane sports calendar coming up this summer. French Open, Champions League final, Formula One, Stanley Cup, World Cup, the US Open, Wim

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