Man explaining optical illusions with props. from @thecuriositybox

This is the cover image for an educational Instagram carousel post about optical illusions. A man, likely a science communicator, holds props related to the rabbit-duck illusion to visually introduce the topic, which is further explained by the bold text overlay promising '5 More Optical Illusions' and the science behind them.

Creator: @thecuriositybox on Instagram

Video format

Carousel

Video outline

  1. State a numbered promise
  2. Add an explanatory hook
  3. Visually represent the topic
  4. Command the user to swipe

Narrative framework

The Explained Listicle Framework

Narrative framework logic

Hooks the user by promising a specific number of intriguing items, then deepens the hook by offering a scientific or logical explanation for each, compelling swipes to satisfy both curiosity and the desire for understanding.

Topics: Science, Psychology, Education

Concepts: Guide Carousel, Breakdown, Show and Tell

Formats: Carousel

Elements: Text Overlay, Direct Call-to-Action, Comedic Prop, Solid Color Background

Account types: Personal Brand, Brand