Testing makeup primer as hair gel from @abigailcanfieldd

The creator tests the e.l.f. Power Grip Primer as a hair gel for a slicked-back hairstyle, since a previous e.l.f. hair gel she used was discontinued. She applies a large amount of the primer to her hair, works it in, and expresses surprise at its effectiveness as she brushes and combs her hair into a tight ponytail and then a bun. To conclude, she performs a 'grip test' by balancing two lip gloss tubes on her head to demonstrate the strong hold, declaring the experiment a success.

Creator: @abigailcanfieldd on TikTok

Video format

Prop Yap

Video outline

  1. Pose unconventional test
  2. Show extreme application
  3. Reveal surprising success
  4. Validate with proof

Narrative framework

The Unconventional Test

Narrative framework logic

To test a product for a completely unintended purpose, documenting the process and delivering a surprising, definitive verdict validated by a signature proof point.

Topics: Beauty, Makeup, Lifestyle

Concepts: Tutorial / How To, Review, Challenge

Formats: Prop Yap

Elements: Jump Cut, Physical Product Demonstration, Title Text Hook

Account types: Personal Brand, Brand

Transcript excerpt

Y'all love my slick back videos with the e. L. F. Gel so much. Since you can't buy it anymore, we're gonna be trying the e. L. F. Power grip primer and see if it works just as well, if not better. Instead of this, we're gonna be using this. Definitely, we need to make sure to get super super gelled up. Oh, make sure everything is nice and coated. Oh, we are feeling super gelled and gripped. This is probably gonna be way, way better than my normal slick bad. Get a good amount here. Just rank good. I don't have any press ons. So I guess my hair has ever been just by itself. Like, hello? We could go through a hurricane and it's not gonna move right now. Thank you. Start brushing this. I kinda forgot about that part. It's dripping down. Guys, this might be the slickest slick bad I've ever done. Is this my brightest idea? Yeah. Actually. Oh, my Good. This is like okay, elf. Hello? Okay. I'm not using any other hair gel ever again. Wicked. Good. Hello? So slicked right now. Okay. No these freak bumps. Hold on. Oh, my God. God. Guys, hello? Are you for real? Ow. Oh good. It's stuck. Please shut up. Okay. There's a bump, of course. Look at this freaking slick Rank right now. Are we actuall

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