Marketing expert redesigns brand's email from @wellcopymax
The creator critiques a Fenty Beauty marketing email, then screen-records himself redesigning it in real-time. He explains his strategic design choices, focusing on improving the hero section, clarifying the product, adding educational content, showcasing results with before/after images, and optimizing the overall layout for better user experience and conversion. He concludes with a side-by-side comparison of the original and his improved version.
Creator: @wellcopymax on Instagram
Video format
Screen Recording
Video outline
- State audacious, expert claim
- Deconstruct existing flaws
- Showcase improvement process
- Reveal dramatic side-by-side
- Prompt audience for verdict
Narrative framework
The Expert Redesign
Narrative framework logic
To establish authority and create a satisfying transformation narrative by identifying a flaw in a well-known entity's work, deconstructing the problem, and showcasing the process of creating a superior solution in real-time.
Topics: Marketing, Graphic Design, E-Commerce, Cosmetics / Skincare
Concepts: Hypothetical Case Study, Breakdown, Tutorial / How To
Formats: Screen Recording
Elements: Screen Recording, Voiceover, Side-by-Side Visual Aid, Image Overlay
Account types: Personal Brand, Brand
Transcript excerpt
Brianna needs a new marketing team tier this is my application. I've been receiving their emails and I received this new email for a product launch that they did. I think I good do way better. Their button is way too low. See how blocky this bottom section is? It really doesn't flow and so watch me redesign this email in real time. The most time I'm spending is on this hero section. It's the most important part of the email, and their problem is they have navigation buttons way at the top of the email that really distract the customer from, like, the main point of the email. And their button and all the value is way too low in the email. Not every customer is going to scroll. And so you rank see right here, I have everything that the customer needs right up at the top without any scroll. You're gonna see I'm gonna add a button here rank really make it pop. So we add banners like this new and exclusive launch, and then we add these little features to bring it to life, and then even another banner right here behind the product. The hero section is already a major improvement. Now for the next part of the email, I just really wanna make it flow and add better education. So we have thi
1,477,990 views