Map of Dunkin' locations by state. from @dunkin
This is a single-image infographic that uses a map of the United States to visually represent the number of Dunkin' Donuts locations in each state. The purpose is to inform viewers about the brand's geographic distribution and highlight its heavy concentration in the Northeastern region.
Creator: @dunkin on Instagram
Video format
Single Photo
Video outline
- State a clear data premise.
- Showcase extreme data clusters.
- Highlight surprising data voids.
- Allow for audience self-discovery.
Narrative framework
The Data Snapshot
Narrative framework logic
Presents a comprehensive dataset on a single, visually scannable map or graphic. The narrative is created by the stark contrast between high-density 'epicenters' and low-density 'voids,' prompting immediate user reaction and self-identification.
Topics: Beverages, Brand Marketing, Food
Concepts: Breakdown
Formats: Single Photo
Elements: Text Overlay, Data Visualization Graphic