Energetic public dance for product from @blakemcgrath

The creator pushes a shopping cart with a toddler down a Target aisle, spots Bobbie formula on the shelf, and immediately breaks into an energetic, acrobatic dance routine to celebrate. The video serves as a humorous, high-energy product promotion, ending with the family smiling together while holding the formula.

Creator: @blakemcgrath on Instagram

Video format

Skit

Video outline

  1. Establish mundane setting
  2. Discover target product
  3. Perform exaggerated celebration
  4. Show joyful endorsement

Narrative framework

The Exaggerated Reaction Endorsement

Narrative framework logic

Using an absurdly high-energy, unexpected physical performance in a mundane setting to communicate extreme enthusiasm for a product discovery, masking a sponsorship as a viral entertainment moment.

Topics: Parenting, Dance, Influencer Marketing, CPG

Concepts: Product Promo

Formats: Skit

Elements: Product Placement, Text Overlay, Trending Audio

Account types: Personal Brand, Brand

Transcript excerpt

Big fancy, just get dancy. Why so serious?

290,535 views