Relatable confessions to start trend from @bigjohngolfs

The creator sits outside and delivers a series of humorous, relatable confessions using the repeated catchphrase 'Not proud of it. Man enough to say it.' He shares mildly embarrassing anecdotes like drinking instead of going to church and ordering late-night fast food, before concluding with a direct call-to-action encouraging viewers to create their own versions and tag him to start a community trend.

Creator: @bigjohngolfs on Instagram

Video format

Yap

Video outline

  1. Establish repeating catchphrase
  2. Share vulnerable confession
  3. Include off-camera reaction
  4. Call audience to participate

Narrative framework

The Catchphrase Confessional

Narrative framework logic

Using a rhythmic, repeating catchphrase to sandwich mildly embarrassing or controversial personal anecdotes, creating a highly replicable trend format.

Topics: Men's Lifestyle, Comedy, Social Behavior

Formats: Yap

Elements: Engagement CTA, Jump Cut, Title Text Hook

Account types: Personal Brand

Transcript excerpt

Not proud of it. Man enough to say it. Supposed to go to church this morning. A shotgun to four loco and 10 miles. Not proud of it. Man enough to say it. Not proud of it. Man enough to say it. DMing all the old high school rockets because I have a little bit of clout now. Not proud of it. Man enough to say it. Proud of it, man enough to say it. Ordered McDonald's last night at midnight by myself. Not proud of it, man enough to say it. Dude, really? Yeah. By yourself. Stop. No judgment. This is You're right. My bad. That sounds This therapy. Using this as something to get off my chest. Judgment free zone. Not proud of it. Man enough to say it. I wanna see you guys do it too. Tag me and you guys doing this. I'll repost all of them. Not proud of it. Man enough to say it. All heart full for more.

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