Justify high price cleaning process from @edgecleaningwa
The creator hooks the viewer by revealing a $5,000 price tag for a deep cleaning service, acknowledging it sounds absurd. He then justifies the cost by providing a detailed, step-by-step voiceover breakdown of the exhaustive cleaning process, showcasing satisfying b-roll footage of deep cleaning bathrooms, fixtures, and kitchen appliances to demonstrate the immense value and effort included in the service.
Creator: @edgecleaningwa on Instagram
Video format
Vlog
Video outline
- State shocking metric
- Acknowledge audience skepticism
- Promise justification breakdown
- List hyper-specific steps
Narrative framework
The Value-Stacking Gauntlet
Narrative framework logic
Presenting a shocking, seemingly unjustified metric (like a high price or extreme time commitment), then systematically breaking down the hyper-detailed process that validates it.
Topics: Small Business, Home Improvement
Formats: Vlog
Elements: Montage Editing, Text Overlay, Voiceover
Account types: Local Business, Personal Brand
Transcript excerpt
Today, I charged my client $5,000 to deep clean their home. 5,000 for a house deep cleaning? That is absurd. I no. Most people think this is a crazy price until they see what's included. Here's what they got. We started with the bathrooms. The toilet seat was removed and detailed separately to reach every hidden area. The shower was scrubbed using medium bristle brushes to get deep into the corners and edges, and all hard water marks were removed from the glass, restoring it back to a clear finish. Drains in both the sink and top were removed and fully cleared out. Bathroom rank were opened up and detailed from the inside using strap brushes to pull out years of best. Build up bathroom lamps were fully disassembled and washed piece by piece. And before reassembling them, rust on the base was carefully restored. We then moved into the kitchen. All cabinet edges were scrubbed with medium bristle brushes and sponges. Three passes until pretty soon. The entire stove was disassembled. Knobs.
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