Music parody construction closure announcement from @utahtransportation

The creator uses a custom parody of a popular pop song to showcase the hard work of a nighttime construction crew building a bridge. The video features a fast-paced montage of concrete pouring and girder setting, culminating in a practical announcement about an upcoming weekend road closure for the local community.

Creator: @utahtransportation on Instagram

Video format

10 Shot

Video outline

  1. Hook with familiar cultural reference
  2. Montage rapid-fire past accomplishments
  3. Contrast effort with audience inactivity
  4. Pivot to upcoming future event
  5. Deliver practical announcement

Narrative framework

The Rhythmic Recap to PSA

Narrative framework logic

Using a familiar, rhythmic pop-culture parody to showcase behind-the-scenes effort, ultimately pivoting to a practical public service announcement or upcoming event notice.

Topics: Construction, Trades / Blue Collar, Local News

Concepts: Themed Announcement, Behind The Scenes, Process

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, Overhead Shot

Account types: Brand, Local Business

Transcript excerpt

Tier concrete on-site, best the girders raised by height, building bridges left and right. Got a whole lot done while the rest of town's left on. Now the structure's taking shape.

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