Workout hook to archival advice from @brian_pruett

The creator hooks the viewer with a high-energy shot of himself jumping rope in the rain, then immediately cuts to an archival interview of Bruce Lee. The video then presents Bruce Lee's five daily affirmations, using large numbered graphics and stylized text overlays to emphasize each point as Lee speaks them, effectively transferring the martial arts legend's mindset to the viewer.

Creator: @brian_pruett on Instagram

Video format

Archival Clip

Video outline

  1. Show aspirational visual hook
  2. Tease authority figure's secret
  3. State list premise
  4. Deliver numbered items

Narrative framework

The Authority Secret List

Narrative framework logic

Leverage a legendary figure's perceived wisdom to deliver a highly shareable, rapid-fire list of motivational statements, hooked by modern aspirational imagery demonstrating the results.

Topics: Mindset, Self-Improvement, Philosophy

Concepts: Motivational Mantra

Elements: Dynamic Word-by-Word Captions, Text Overlay

Account types: Personal Brand, Curator

Transcript excerpt

Every morning, everyone should speak these five affirmations. Alright? I am the best. I can do it alone. God is always with me. I am a winner. Today is my day.

10,395,939 views