Celebrity behind the scenes campaign from @diorbeauty

The video provides an exclusive behind-the-scenes look at a Dior campaign photoshoot featuring Jisoo, Anya Taylor-Joy, and Willow Smith. The creator weaves together candid moments of the celebrities interacting, getting their makeup touched up, and posing for the camera, interspersed with short, authentic soundbites about their friendship and the joy of working together, culminating in a classic Dior brand logo.

Creator: @diorbeauty on TikTok

Video format

Quick Hit

Video outline

  1. Establish exclusive context
  2. Introduce star talent
  3. Showcase genuine connection
  4. Highlight mutual admiration
  5. Deliver emotional payoff

Narrative framework

The Intimate BTS Sisterhood

Narrative framework logic

Leverage high-profile talent in an intimate, candid setting to build emotional connection and aspirational brand prestige through genuine peer interactions.

Topics: Beauty, Celebrity, Cosmetics / Skincare, Brand Marketing

Concepts: Behind The Scenes, Brand Showcase

Formats: Quick Hit

Elements: Montage Editing, Promotional End Card

Account types: Brand

Transcript excerpt

We are currently choosing Dior Forever. It's Jisoo, myself, and Willow. Every time we see each other, it's like this beautiful reunion. I just love this on you. Yeah. Elegance. We're a lady. Being together is the best part, I must say. I'm speaking for myself too, myself. You're speaking for all of us. We all genuinely just want what's best for each other, and that feels really heartwarming. Can you hear it?

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