Employee explains store passport process from @blivxx

A Staples employee responds to a user's comment by providing a detailed walkthrough of the in-store passport photo process. She explains where to go, how the photo is taken and edited, the cost for different packages, and the store's policy of offering free retakes for rejected photos.

Creator: @blivxx on TikTok

Video format

Yap

Video outline

  1. Acknowledge user problem
  2. Outline the simple process
  3. Disclose the investment
  4. Reveal the hidden benefit

Narrative framework

The Insider's Guide

Narrative framework logic

An expert or insider responds to a common user question, providing a simple step-by-step guide that culminates in a high-value, 'secret' piece of information that removes risk or adds unexpected value for the user.

Topics: Retail, Local Business

Concepts: Tutorial / How To

Formats: Yap

Elements: On-screen comment hook

Account types: Personal Brand, Local Business

Transcript excerpt

That's, like, honestly, one of the easiest things you can do here. Just go up front, customer service, not back here in print usually. Ask for a passport photo. They'll bring you over to a light box. Click, and then we'll edit it. You rank see if you like it or not, and then we print it. And it's, like, $24 for two copies in a digital and then, like, $4 extra after that. But if they get rejected, guess what? Guess what's the most tea about it all? We'll just redo them. If they're like, no. These ain't tier. We're like, oh, that ain't right. We'll fix it for free, covered always.

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