Employee lists company's surprising services from @blivxx

A Staples employee stands in the store's print center and addresses the camera, explaining that many people are unaware of the full range of services Staples offers. They then list numerous customizable products the company can create, including ornaments, mugs, shirts, signs, posters, and large banners, concluding that they can 'do anything'.

Creator: @blivxx on TikTok

Video format

Yap

Video outline

  1. Address audience misconception
  2. List unexpected capabilities
  3. Provide an extreme example
  4. State limitless potential

Narrative framework

The Insider Reveal

Narrative framework logic

To correct a common public misconception about a brand, service, or topic by revealing its surprisingly broad and unexpected capabilities, delivered from an insider's perspective.

Topics: Retail, Small Business, Branding

Concepts: Breakdown

Formats: Yap

Elements: Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

It's come to my attention that y'all don't really know the full scope of what Staples, like, does. Like, we can make ornaments. We can make mugs, shirts, backpacks, signs, posters, whatever you can need. A banner that's, like, eight feet long? Sure. Why not? Let's do do anything.

6,500,000 views