Satirical identity over aesthetic montage from @shauna.mccoysellsoc

The creator uses a voiceover and a consistent text overlay to humorously declare their identity as being from "The United States of California," distinguishing it from the rest of America. This satirical statement is supported by a montage of aesthetically pleasing B-roll clips showcasing an idyllic California lifestyle, including beaches, surfing, and scenic coastal views.

Creator: @shauna.mccoysellsoc on Instagram

Video format

10 Shot

Video outline

  1. State provocative sub-identity
  2. Concede primary identity
  3. Dissociate from stereotype
  4. Provide negative example

Narrative framework

The Identity Dissociation

Narrative framework logic

To establish a superior sub-identity by humorously reframing a primary identity and then dissociating from its negative stereotypes, all set against aspirational visuals representing the sub-identity.

Topics: Lifestyle, Travel, Satire

Concepts: Cultural Rant, Vibe Showcase, Hot Take

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, Voiceover

Account types: Personal Brand

Transcript excerpt

I am from The United States Of California, actually. I and I am American, but I'm not from that America. I didn't start a war. Like, we didn't start tier war. I'm from

450,854 views