Trending audio shows product popularity from @drinkpoppi

A hand reaches into a fully stocked fridge and pulls out a can of Poppi's Shirley Temple flavor. A text overlay and a trending audio are used to humorously personify the drink, suggesting it's extremely popular and desired by everyone since its release.

Creator: @drinkpoppi on TikTok

Video format

One Shot

Video outline

  1. Establish desirable context
  2. Highlight a single subject
  3. Assign personality via audio

Narrative framework

The Audio Personification

Narrative framework logic

Using a trending or comedic audio clip to assign a human personality or status to an inanimate object, creating humor and narrative through the juxtaposition of the visual action and the unrelated sound.

Topics: Beverages, CPG, Brand Marketing

Concepts: Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Brand

Transcript excerpt

Every fucking person in this place fancies me.

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