Fashion show runway collection showcase from @jacquemus

The video showcases the Jacquemus "Le Palmier" fashion collection through a montage of a runway show. Models walk through a grand, art-filled building, ascending stairs and moving along balconies, presenting a series of structured and elegant outfits. The camera captures various angles, from wide shots of the venue to close-ups of the clothing and models, all set to a continuous, soulful music track.

Creator: @jacquemus on Instagram

Video format

Vlog

Video outline

  1. Establish aspirational setting
  2. Present core aesthetic
  3. Showcase rhythmic variations
  4. Leave lingering impression

Narrative framework

The Atmospheric Procession

Narrative framework logic

To immerse the viewer in a specific mood and aesthetic by showcasing a series of items within a highly curated, atmospheric environment, using rhythmic repetition and visual variation to create a hypnotic effect.

Topics: Fashion, Art, Brand Marketing

Concepts: Brand Showcase, Event Showcase

Formats: Vlog

Elements: Montage Editing, Color Grading

Account types: Brand

14,183,884 views