Music video style product showcase from @laneige_us

The creator (Laneige) showcases their new JuicePop Box Lip Tint through a high-energy, music-video-style advertisement. The video features the girl group KATSEYE dancing and performing in various music-themed vignettes, with each member highlighting a different shade of the lip tint. Quick cuts, close-ups of the product, and text overlays identifying the shade names are used to create a dynamic and visually engaging product promotion.

Creator: @laneige_us on TikTok

Video format

Cinematic Trailer

Video outline

  1. Establish thematic world
  2. Introduce a specific persona
  3. Reveal corresponding product
  4. Showcase the final look
  5. Conclude with a group tableau

Narrative framework

The Persona Showcase

Narrative framework logic

To present a product line with multiple variations by associating each variation with a distinct, aspirational persona or 'vibe' within a cohesive thematic world.

Topics: Cosmetics / Skincare, Beauty, Music, Fashion

Concepts: Vibe Showcase, Brand Showcase, Product Showcase

Formats: Cinematic Trailer

Elements: Montage Editing, Text Overlay, Color Grading

Account types: Brand

Transcript excerpt

Do you read me by the emoji?

1,700,000 views