Explaining new Adobe creative features from @jason_swet

The creator, an art director, announces new features from Adobe MAX in partnership with Adobe Creative Cloud. He presents a numbered list of his five favorite updates for Photoshop and Premiere, including Harmonize, Generative Upscale, and Object Mask, using screen recordings and graphics to demonstrate each feature. He concludes by changing locations to a beachside balcony, encouraging viewers to check out all the updates and asking fellow attendees to connect.

Creator: @jason_swet on TikTok

Video format

Talking Head Edit

Video outline

  1. Announce timely event
  2. Promise curated value
  3. Deliver rapid-fire list
  4. Provide personal endorsement
  5. Call to community

Narrative framework

The Expert Curation

Narrative framework logic

An expert filters a large amount of new information related to a timely event, presenting a curated list of the most impactful items for a specific niche audience, validated by personal endorsement and quick demonstrations.

Topics: Graphic Design, Video Production, Tech

Concepts: Rapid Fire Listicle, Tutorial / How To

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Text Overlay, Picture-in-Picture

Account types: Personal Brand, Brand

Transcript excerpt

It's an art director's favorite time of year, Adobe Max. They just announced new features bad I'm partnering with Adobe Creative Cloud to share the ones you don't wanna miss. As an art director, these are the new features I'm most excited about. First in Photoshop, harmonize, game changer for art directors, compositing mock ups for your craziest ideas. Also, generative upscale. I'm gonna use this constantly. Two new adjustment layers, temperature and tint. And over in premier beta, we have object rank. Also rebranded, it's just Adobe Premiere now. But don't worse, you're still a pro. It's the little things that honestly really speed up my workflow. Don't miss all the updates announced this year at Adobe MAX. I'm here for the first time, so let me know if you're here too.

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