Trainer debunks bad fitness advice from @clarkhibbs

A fitness trainer begins by advising against trainers who treat men and women differently. He then reacts to a specific piece of bad advice given to a woman—that she should only take creatine on leg days—which is displayed as a text overlay. He passionately debunks this pseudoscience, explains that creatine should be taken daily for maximum benefit, and uses his own training methods as an example of treating male and female clients equally based on their goals, not their gender.

Creator: @clarkhibbs on Instagram

Video format

Clip

Video outline

  1. State a strong opinion
  2. Introduce a validating example
  3. Emotionally debunk the example
  4. Provide the correct alternative
  5. Reinforce the initial opinion

Narrative framework

The Expert's Takedown

Narrative framework logic

To establish authority and build community by stating a strong, value-based opinion, using a relatable example of a common misconception to trigger an emotional reaction, swiftly debunking it, and then providing the correct, logical alternative.

Topics: Fitness, Supplements

Concepts: Q&A Response

Formats: Clip

Elements: Text Overlay, Jump Cut

Account types: Personal Brand, Local Business

Transcript excerpt

Definitely stay away from trainers who think that women should do things differently than men. Oh. Yeah. No. No. No. Like like, take take it every oh, you're gonna give me I'm getting fired up tier. Like this whole, like, there's a lot of predatory pseudoscience around women and that would be one of them. Only take your creatine around leg days, that way it only does that like that guy sucks. Okay, that guy sucks. If you want to see the most benefit from creatine, let's take creatine every day. And definitely stay away from trainers who think that women should do things differently than men. Right? Like, I do this thing in our gym called semi private training, and I have my men, who are trying to build strength and muscle, train to a set of failure at eight reps and a set of failure at six reps. I have my women trained to a set of failure at eight reps and a set of failure at six reps. Because we're both humans. We don't need to do anything different. You got me fired up, girl. You got me fired up. Any other questions? Yes.

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