Debating the right way to wear a beanie from @clayton.chambrs

The creator initiates a debate on the correct way to wear a beanie, presenting three options: above, on, or below the ears. He uses a series of images featuring celebrities like Christian Bale, Justin Bieber, and Brad Pitt to illustrate these styles. The creator then shares his personal strong opinion that wearing a beanie above the ears is the only right way, citing Jacques Cousteau as a style icon, before prompting viewers to share their own thoughts in the comments.

Creator: @clayton.chambrs on Instagram

Video format

Greenscreen Talking Head

Video outline

  1. Frame a common debate
  2. Showcase the options
  3. State a controversial verdict
  4. Justify with an icon

Narrative framework

The Humble Dictator

Narrative framework logic

To manufacture a low-stakes debate around a common choice, present a controversial personal opinion as the 'correct' answer, and then use a call-to-action to drive engagement through disagreement.

Topics: Menswear, Accessories

Concepts: Hot Take

Formats: Greenscreen Talking Head

Elements: Image Overlay, Engagement CTA

Account types: Personal Brand

Transcript excerpt

That the better getting colder, we need to settle a very important debate. Does the beanie go above the ears, right in the middle, or below? Because in my humble opinion, there's only one right way to wear a beanie rank it's above the ears. Think about what Jacques Cousteau would good wanted, but let me know what you think in the comments.

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